January 3, 2019

Robinhood's Cash Management Sign-Up Page Has Disappeared

Well, the sad saga continues.

After coming out like gangbusters announcing their new cash management accounts, Robinhood (the no-fee investment service) has now removed the program’s sign-up page from their site and app.

We’ve been covering this story from the beginning, but for those of you who haven’t been following along, we’ll give you a quick recap of the embarrassing set of calamities that Robinhood has endured over the past few weeks.

  • December 13th, 2018 — Robinhood announces that in early 2019 they would be offering cash management accounts in addition to their investment accounts. They specifically called these accounts “savings” and “checking” accounts and said that they would come with several game-changing features:
    • 3% interest rates on both savings and checking accounts
    • Absolutely no fees
    • Free ATM use at over 75,000 ATM locations across the U.S.
  • December 14th, 2018 — Robinhood claimed during their public announcement that all of these “banking” style accounts would be insured by the SIPC, the organization that also insured their investment accounts. However, SIPC’s CEO Stephen Harbeck revealed in a news interview that his organization had not contacted by Robinhood before their announcement. He denied that they had agreed to insure Robinhood’s new cash management accounts, citing regulatory concerns.
  • December 15th, 2018 — Robinhood admits that calling these new accounts “savings” and “checking” accounts could mislead customers into thinking that they were acting as a bank (gee, ya think?) and apologizes for any confusion they may have caused. They promise to make changes to their cash management program, including changing its name.

And now, yesterday, they’ve removed the option to sign up for the service — a service, by the way, which over 850,000 people have already signed up for.

While I had high hopes for this program when it was first announced, my opinion has since soured.

To say that a company is going to offer insurance on your clients’ money but not check with said company first is at best, ridiculously negligent.

I mean, really… “Who does that!?”

Imagine this scenario for a moment.

You get pulled over by a cop and he asks for your driver’s license, registration form, and proof of car insurance.

You hand over your driver’s license and registration form but tell the policeman that you don’t have your car insurance card with you, but you’re insured with Allstate.

So the cop walks over to his car, looks up your license plate number in his system, then returns and says he sees no indication that you have any insurance on the car.

Your response?

“Oh, that’s because I haven’t told Allstate that I’m going to have them insure my car yet. But don’t worry, it’s no big deal, they already insure my house so I know they’re going to insure my car.”

At that point, the nice policeman asks you to step out of the car and kindly walk a chalk line.


Do you see the point? The single, most basic and fundamental feature that every bank must offer is security.

None of the other perks matter if you don’t know that your money is safe.

And that was the one feature that Robinhood decided not to get completely right before their big reveal.

That concerns me.

So, while I was admittedly excited about the prospect of being able to get 3% on a savings account…for now, I’ll be sticking with my boring, practically zero-interest rate savings account with the megabank that begrudgingly receives my business.

Maybe at some point I’ll switch to an online bank so that I can at least get 2% for my money.

But I’ve been saying that for about 3 years now and it still hasn’t happened yet, so I have my doubts.

About the author 

Clint Proctor

Hi, I'm Clint! I love writing about everything personal finance. In addition to this site, my work has been featured on several major publications including Business Insider, Forbes, Credit Karma, and U.S. News and World Report. My hope is that you'll be able to find plenty of helpful information and inspiration on this site to help you reach your financial goals. Thanks for visiting!

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}